One of the tasks that we must complete in the beta is answering the 7 essential meta questions. I'm creating these meta questions here for us to work on.

We should begin collecting ideas and suggestions for our "elevator pitch. Create and upload your suggestions as answers, and let the voting begin!

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

  • the tagline
  • the motto
  • the blurb under the logo
  • a convenience redirect “nickname” for the site
  • perhaps eventually the domain name in some form

(Due to a variety of practical difficulties with domain names, we prefer to de-emphasize domain name selection. Most sites will retain their topic.stackexchange.com names indefinitely.)

The highest voted answers would be the prime candidates. I guess the final decision could be made by the moderators or in an announced chat meeting, but I don't know.


2 Answers 2


Elevator pitch:
Stop looking through endless pages of forum discussions. Parenting is where parents go for the good stuff; the best answers are always listed first because other parents have upvoted them. And when people upvote your good stuff, you earn those coveted "reputation points" too.

It's really difficult to explain parenting.SE in fifteen seconds in a way that doesn't simply explain the SE concept but actually focuses on the benefit of this particular SE site! Now I know why I'm not in marketing...

Tagline and logo blurb: About the children - for the parents!
This tagline simply but clearly states the scope and the audience. It could be shorter if you leave out the two the's but I feel it would sound too generic that way. Replacing with your or our sounds cheesy.

Motto: Useful tools for parenting.
Without the word useful, this was offered as the tagline in the chat. I think it works even better as a motto because it can be used as a yardstick for any contribution: ask yourself if this post is a useful "tool" worthy of an upvote. I want to include the word useful to hint at the idea that contributions should not be dumb "me too" posts but should carry some actual value.


Tagline/Blurb: Tools for parenting.

Nickname: Parenting

Motto: ???

  • Motto: I'm pulling for ya, we're all in this together. :)
    – cabbey
    Commented Apr 10, 2011 at 19:19

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