Full disclosure -- I did this over in the DIY meta a little while ago.
So, as most of you know, I've been assigned to promote Parenting. I figured I should post about what I've been working on, the ideas we developed in chat, and the things we've been batting about in the office.
Ads on Websites -- One of the big things I've been working on is getting ads for the Parenting site on other websites, such as the PTA website. I'm also looking at the American School Counselors Association for ad placement, and the Parent-Teacher Organization. Some of these sites have gotten back to me with numbers and ad requirements, some have not. Do you think these are the right spaces for us to be having ads? Are there other sites we should be looking at? Should we have advertising at all?
[UPDATE] We're on the PTA site! http://www.pta.org/topics.asp
User-Share Program with Other Sites -- Some of our biggest "competitors" are Cafemom, Babycenter, and TheBump. But these sites aren't really our competitors; the scope, tone, and general attitude of our website versus theirs are very different. That said, all of us are wanting to do something pretty similar: create a main resource for parents to go to for information. The former three are, as per our users' descriptions, more chatty than we are. As such, one of the ideas that came out of chat would be to do some sort of user-sharing program between our site and theirs.
User-share here would mean something very specific: we would have some of their users come to our site and provide us with feedback and information about what they thought of our site, our general attitude, and how welcoming/helpful we are. Basically, they would provide us with really valuable information about our site from outsiders' perspectives. In return.we would provide much the same service for them. Note that this would have to be a site-wide effort taken on by all of our users. I'm putting out feelers into their communities about this right now, but I'm unsure about how much we could realistically offer them. Would something like this be a good idea? Would you commit to it? If so, make an answer saying as much, or comment to this question saying as much. I need hard numbers saying yes/no, not just upvotes.
Conferences and the Like -- There are conferences and similar meet-ups for parents, counselors, and other childcare-related professionals. I'm looking into a few of these right now for exhibition rates, opportunities, and so forth. Do you guys think we should be going to these places? Are such events worthy of our time? Are there other places/ways for us to get the professionals that we want on this site?
Crash a Morning Show -- One of the things we're considering doing is having me dress up as the Stack Exchange Logo (i.e. the quote bubble) and go crash NBC's Today show. How good/bad is this idea? Or, more accurately, how awesome is this idea?!
Something Else -- I've had a few other ideas batted around at me: mommy/daddy and me classes, posters up in doctors' offices or daycare centers, professional playdate organizers, and so on. Are there other options we could explore? We're wary of doing print/TV ads, but otherwise anything is game. Name it, and maybe we can make it a reality!
I made this meta post for two reasons. First, this is your community. Ultimately, I will not be the one having to handle new users and answer new questions. (Well, maybe I will; I like participating here, haha.) But, and this is more important, it's imperative that us CHAOS people make sure that you are all aware of what we're doing at any time. If you ever have ANY questions about what I'm doing, what I'm working on, or what my plans are, feel free to ping me in chat! I'm often already in there anyway, and I'm always happy to blather on about what I've accomplished...or whine about what I haven't. :D