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I've been seeing ads for Parenting in the sidebar of various StackExchange sites recently, even though Parenting is only in beta. Does anyone know why/how this happened? The ads seem to be based on the images posted in this thread.

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    I don't believe site promotion is normally limited to graduated sites. Beta sites frequently receive promotional activities, ranging from contests to ad space. – user420 Apr 27 '12 at 12:03
  • So they can make money ... ;-) – tomjedrz May 24 '12 at 5:05
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It's part of the regular site promotion, I think most SE sites do that kind of thing.

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