In another meta discussion asking who are the parenting evangelists and how do we attract them?, one of the answers brought up an excellent point:
To attract additional experts/evangelists, we have to clearly offer something that people can't get elsewhere. We are competing with other parenting forums, with popular blogs, with ehow and ask.com, with a plethora of parenting magazines and books, and with experts in people's physical communities (doctors' offices, libraries, schools, fellow parents, families, etc). If we can identify ways that we are better than those resources, we might attract people to the cause.
What are the ways that we are better than the competition?
What can we offer that we don't already, that might help us further distinguish ourselves from the competition?